The music community is ever-changing, and as of recently, the birth of streaming has rocked the industry. Now more than ever, artists are able to find success through singles rather than full albums. This is a more budget-friendly way to test the waters of the music business for new artists looking to evolve. One local artist who has begun this journey is AZYM, who’s first single dropped in 2020. Since then, this musician has been working on his portfolio of singles. The most recent release of his is “Patience”, which was dropped January, 2023. This drop was highly- anticipated, with AZYM revamping his whole Instagram with “Patience” being the focus.
“Patience” follows the energy of his current discography, with it being modern R&B. The beat is catchy and consistent coupled with AZYM’s smooth voice makes this perfect for easy-listening. To accompany the track, a music video was developed. He teased his fans by posting behind the scene clips on his social media and when the video was released, fans were pleased. The video has a no-frills authenticity which leaves the audience feeling closer to AZYM.
While the more personal foundation is great, the colour palette was the cherry on top. The moody colours guide the listener into how they should feel and vibe with this track. Furthermore, many clips of AZYM recording are sprinkled throughout. This technique is a pillar BPM Studio style, of which the editor and director of the video, Jayden Moyes, is a part of. This allows the audience to peek into the recording process and show them that AZYM loves his craft.
With this being AZYM’s first official video, we hope future ones continue to capture his audience.
Filmed and edited by BPM Studio.