50 Creative Geniuses Who Use Blogging to Promote Their Art
By Matthew Kyazze
You've watched artists, performers and writers like Hugh McLeod, Kim Kardashian, Joseph Gordon-Levitt, and Perez Hilton sell boatloads of creative work thanks to the platforms they have built from their blogs.
You play around with your own creative projects and wonder if you could use a blog to promote them too.
But despite all the blogging advice out there, you sense that blogging for art is different.
You know you don't intend to be spammy, but have no idea how to use a blog to sell those musical compositions, show tickets, quick horror stories, family artworks with Fido, or handmade wooden furniture.
The Internet has turned promoting creative work on every level.
No longer can you simply get excellent at your craft and then find someone to promote you, manage you, or sponsor you.
Want a publishing deal? You better have built a solid fan base for your work first.
Want an opportunity at a record deal or even just make a decent side revenue from your work? You'll need a captivated audience and good-sized list.
For today's artist, building a following is non-negotiable.
But exactly how?
It's not about schlepping your art or begging for attention
Like a initial date, you need something more to chat about other than just your work.
People connect with people. Your blog is the place where you give supporters not only the emotional experience that captivated them to you in the first place, but also ways to get to understand you as a person and artist.
Your audience expects to see an unique side of you on your blog.
Your job is to find these hooks-- the things that your people are most curious about. Perhaps what lens you used in a photo or what motivated you to write that song. Or funny personal stories from your holidays. Or exclusive material not available to the everyday public.
And since artists learn from each other, you could help others by teaching what you know.
But the secret is to get fans, clients, and customers engaging with you on many levels.
Let them learn more about you and what matters to you.
Let them into your world as an artist.
What works for artists in the real life?
The theory's nice. But how does this work in real life? How do artists succeed on the internet?
The issue with theory-- creative people are so diverse in their talents and passions that seeing how this advice applies to your own situation is difficult.
What works for a musician and performer might not work for a painter. What thrills the fans of a writer might be a complete turn-off for the fans of a filmmaker.
Even creative people in the same field might have to relate to their audiences in different ways.
But let's say you do have some solid ideas for your own creative blog; how do you know if they will function in practice?
What you need is some help from artists who've previously blazed a trail and discovered what actually works.
Because a few of those ideas might work for you too.
So check out the following list of excellent indsutry leaders for heaps of ideas:
50 Successful Blogs in Every Topic Imaginable
And don't just stick to your own field-- cross-pollinate and explore ideas from other disciplines.
Besides, great artists draw their impacts from many places and you never know where your next fantastic idea will originate from.
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